ACCELLERON
Get Closer. Move Further.
From ABB Turbocharging to Accelleron
Our agency was tasked with launching the newly branded ‘Accelleron Industries’ into the limelight through flashy image films, social posting and F1 branding.
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As it says in the film below, a turbocharger harnesses the kinetic force of the exhaust engines to suck ambient air into the combustion chamber, creating a stronger ignition. Or, in other words, More Air, More Power.
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Being Non-Standard: To cement Accelleron’s new brand image, we developed an image film in collaboration with Shinning Film. I was tasked with writing the script for the film.
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A major cornerstone of the launch of Accelleron focused on the company’s collaboration with Sauber Group on a technical level. I helped to interview drivers for the team and wrote posts for Accelleron’s social media channels promoting races for the 2022 season.
MY RESPONSIBILITIES
I worked on every aspect of the launch of Accelleron throughout the campaign. From the launch film that defied industry standards, to F1-inspired copy on the brand’s social media channels and website.
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Chief Creative Officer: Raul Serrat
Creative Director: Micha Seger
Senior Copywriter: Henry Clarke
Art Direction: Phillipp Intlekofer
Jr. Copywriter: Joss Arnott
Production Company: Shinning Film