Glencore is a bogeyman in Switzerland (and, admittedly, the rest of the world). The mining company has been accused of sourcing its materials from illegal mines in the DRC and has been involved in several bribery and price manipulation conspiracies. I’m not a fan of Glencore, but I needed a job.
Glencore’s brief was to create a campaign that highlighted the materials they source and make employees proud to work at Glencore—easily said, not easily done.

Create a campaign that highlights the materials inside of everyday products playfully and accurately.

For the pitch, I developed a campaign focused on “Material Nutrition.” Our design language utilized the universally recognizable nutrition label to give consumers a peek into the materials that power our phones, laptops and other essentials.