Brush Brush, Swoosh Swoosh: People who use Curaprox products enjoy themselves more than people who don’t because Curaprox customers know they’re using the best brush or mouthwash available to them. The quality of the product, the feel of the brush, or the taste of the mouthwash leads to a more joyful experience for the user.

Remix It: Turn the universally recognizable sounds of someone brushing their teeth or rinsing with mouthwash into an overall campaign that celebrates the quality and joy people experience when they use Curaprox products.