
SIKA GROUP
Going Beyond the Expected
Showcasing Everyday Innovation
To celebrate Sika’s Beyond the Expected claim, we visited various Sika facilities in Switzerland to showcase their innovation at work.
-
Following Serviceplan Suisse’s work with Sika on the modular ‘Beyond the Expected’ campaign, Sika asked us to deliver a series of videos showcasing everyday innovation across the company.
-
Our team began by creating two videos focusing on different industries within Sika. To keep costs low, we worked with a small two-person videographer team and wrote the scripts internally.
Filming was completed over the course of a day, and the editing was also completed in-house. -
In addition to the videos, we also created a global template that breaks down how Sika teams from other countries could produce their own content videos that highlight the work they do.
MY RESPONSIBILITIES
My work on the project involved writing scripts and overseeing the production + post-production processes. This involved interviewing Sika employees and working with independent film crews to create a cohesive narrative.
ReCO2ver Concrete Recycling
How Sika is going Beyond the Expected in its production of concrete admixtures by creating a product that reduces the company’s carbon footprint. Showcasing Sika’s ability to innovate and their commitment to net zero policies.
Battery Solutions
Explaining how Sika is advancing its work in the field of energy solutions to deliver relevant technologies that go Beyond the Expected.
-
Creative Director: Marcin Baba
Senior Copywriter: Günter Zumbach
Copywriter: Joss Arnott
Account: Laura Schlittler
Video: Dominic Shota