Accelleron
Serviceplan Suisse launched the newly branded ‘Accelleron Industries’ into the limelight.
Year
2022
Scope
B2B | Brand Film | Rebrand
Timeline
12 Weeks
What the F*** is a Turbocharger?
As it says in the film below, a turbocharger harnesses the kinetic force of the exhaust engines to suck ambient air into the combustion chamber, creating a stronger ignition. Or, in other words, More Air, More Power. We reimagined ABB’s brand presence with dynamic layouts, quirky animations, and expressive typography.
Accelerated Copy
I worked across every aspect of the brand launch of Accelleron as the company prepared to spin off from ABB. Critically, we wanted develop a launch film that defied industry standards, stepping away from stock footage and canned voice overs to deliver an elevated take on a very stale medium.
Additionally, I wrote F1-inspired copy on the brand’s social media channels, website and email communications.
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