Swisscom

Showing rusted-on television watchers the power of streaming through a medium they could actually understand: the TV guide.
Year
2023
Scope
B2C | Print | Media
Timeline
6 Weeks
Camo Copy

10.15 Ahsoka, 2023 (USA) 11.46 Another episode of Ahsoka, 2023 (USA) 12.56 Just, one more episode of Ahsoka, 2023 (USA) 13.56 Cancel plans & grab snacks to watch more Ahsoka. 2023 (USA) 21.34 Dread that Ahsoka, 2023 (USA) is almost over 22.50 Finish Ahsoka, 2023 (USA) 22.51 Realize no show will ever top Ahsoka, 2023 (USA) 22.52 Panic 23.00 Check out The Bear (2023) to fill the hole left by Ahsoka, 2023 (USA) 24.00 Maybe, one more episode of The Bear (2023) before bed.

A Novel Strategy for TV

The advert was designed to be indistinguishable from the regular TV listings which appear each week in the paper. So, when the target group went to see what was playing and when it was on, they also saw that blue TV was playing what they really wanted, when they really wanted it.

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