Bar–O–Meter
Studies show that dark chocolate reduces emotional distress by lowering cortisol levels - the hormone responsible for stress.
Year
2025
Scope
Pitch Work
Timeline
Conceptual Idea
Countering Cortisol with Cocoa
The Chocolate Bar-O-Meter is a first of its kind tool that measures the stress level of Switzerland - and matches it with a percentage of dark chocolate that can improve people's mood.
To provide a tasty solution to escalating stress levels in Switzerland, we'll create a series of chocolate bars that can help the country stay a bit calmer in times of stress.
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