Motatos
Sometimes, the only way to fight back against inflation is with food-based puns and amazing discounts.
Year
12.25
Scope
Targeting | Media | Copywriting
Timeline
2 weeks
Inflation? Suck My Dip!
People are Mooh-dy: In 2023, inflation was driving prices into the atmosphere. To give consumers a fighting chance, Motatos introduced Inflation targeting.
Highly targeted ads scrutinized shopping carts across various online grocers in Germany. Carts with items affected by inflation were targeted with ads that showed the potential inflation savings if the shoppers switched over to Motatos instead.
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