Good Choices
UBS' high-net-worth clients make good choices – that's why they need a bank that acts the same way they do.
Year
2025
Scope
Global Brand Camaign | Luxury | Client Centricity
Timeline
1 Year
Global Brand Transformation
Exploring themes of legacy, succession, innovation, and wealth planning across three expertly crafted vignettes, 'Good Choices' was shot on location in Tokyo and Vancouver by the award-winning Cinematographer Edu Grau. Produced for television, the campaign put clients at the heart of the story and celebrated the discerning choices they have made to reach where they are today.
Client-Centric Copywriting
In print, 'Good Choices' reflected UBS' attentive attitude towards it's clients. My writing emphasized the brand's bespoke services through expertly crafted copy that spoke to a discerning audience with witty writing that was always delivered at eye-level.
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