Roger Federer
UBS X Roger Federer – A Global Legacy Campaign
Year
2025
Scope
Global Campaign | Luxury | Copywriting
Timeline
1 Year
Embracing the Power of Leacy
To showcase UBS’ positioning as an international wealth manager, we collaborated with Roger Federer to develop a global campaign that visualized the power of legacy through the lens of the tennis icon’s historic career.
Legacy is more than what you leave behind.
To connect Roger Federer to the world of luxury banking, I crafted several bespoke headlines for the campaign that captured Federer's defining moments in a way that translated across global markets while reinforcing UBS's own legacy narrative. This work was completed alongside my team at Publicis Zurich.
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